• VP Primary Customer Segment

    Location US-IL-Bannockburn
    Posted Date 1 month ago(4/22/2018 3:56 PM)
    Job ID
    154497
    # Positions
    1
    Division
    Donlen
    Position Type
    Regular Full Time
  • General Responsibilities

    The Primary Segment Manager at Donlen manages the product innovation, deployment, sales, servicing, and consulting experience of all Donlen Primary fleets.  Primary fleets at Donlen are defined as customers whose fleet of vehicles are essential to the business model of those customers.   These customers have complex vehicle needs often requiring Med/Hvy Trucks, significant upfitting and data integration needs into their core operating systems.   The Segment manager will be responsible for influencing product roadmaps, defining servicing standards, supporting sales efforts, and developing consulting approaches for this market segment.   The segment manager will be responsible for NPS and OSAT for all primary customers.   The ideal candidate will have 10 to 15 years of Product and Marketing experience in Fleet Management, preferably in truck applications.  The VP will be responsible for client feedback, competitive assessments and differentiated value offerings across all products and services.  The VP will also oversee all enhancement projects across the business working closely with the product, operations, sales and customer experience teams.
     
    - Build Multi-Generational Product Plans to ensure competitive superiority of all products relative to the Primary segment market offerings for Fleetweb, all reporting suites, and Donlen’s Mobile Applications.
    - Drive adoption of Donlen products by all primary customers.
    - Provide day-to-day business based advocacy and oversight of the development teams to ensure that the execution of primary segment product deliverables.
    - Proactively communicate and collaborate with external and internal customers to analyze information needs and functional requirements of primary fleets.
    - Support the sales team in targeted acquisition responsibilities for primary segment customers..
    - Understand in detail how users interact with the product. Identify situations where specific design or implementation decisions may not meet user needs or expectations, and work to identify acceptable alternatives.
    - In the development process, Validate that features perform as expected/required for Primary Fleet enhancements.
    - Do research in support of Buy, Build, or Partner decisions in the Primary Product space. Research new technologies that may provide more efficient solutions to the unique primary user problems the product aims to solve.
    - Work with the Product Management and Product Marketing team to conduct competitive analysis, create white papers, document success stories, coordinate launch plans, and occasionally conduct special projects for customer acquisition or retention.
    - Provide Learning and Development team with Primary segment material as necessary.
    - Be the liaison between the Sales team, business units, technology teams and support teams.
    - Provide Value Proposition materials to Sales, Marketing and equip Operations staff with all necessary information to successfully Sell, Market, Configure, Troubleshoot, and otherwise support customers using primary fleet products.

    Mandatory Requirements

    - Bachelor’s degree in Business or related area.
    - 10 to 20 years of work experience as product or marketing manager or similar role
    - Demonstrated critical thinking abilities
    - Knowledge of Fleet Management Processes and systems
    - Strong analytical and product management skills required, including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements
    - Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts

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